Creating contextual offers involves several steps: 1. Data Collection: Gather data on your recipients' behaviors, preferences, and past interactions with your brand. 2. Segmentation: Segment your email list based on the collected data to create more targeted groups. 3. Personalization: Use dynamic content and personalization tokens to tailor the email content to each segment. 4. Testing and Optimization: Continuously test different offers and optimize based on performance metrics.