Creating customized URLs involves appending unique parameters to the base URL. These parameters can include:
User ID: A unique identifier for the recipient. Campaign ID: Identifies the specific email campaign. Source: Indicates the source of the traffic, such as email. Medium: Specifies the marketing medium, like email or social media.
For example, a customized URL might look like this: `https://example.com/landing-page?user_id=123&campaign_id=456&source=email&medium=email`.