Designing an effective button link involves several considerations:
Color and Contrast: Use contrasting colors to make the button stand out from the rest of the email content. Size and Shape: Make sure the button is large enough to be easily clickable but not too overwhelming. Text: Use action-oriented text like "Buy Now," "Learn More," or "Get Started." Placement: Place your button in a prominent location where it's likely to catch the reader's eye, such as after a compelling headline or near the end of the email content.