How to Effectively Use Whitepapers in Email Marketing?
To effectively use whitepapers in your email marketing, first ensure they address a relevant and pressing issue for your audience. Use compelling subject lines and teaser content to draw readers in. Once they click through, offer the whitepaper as a downloadable asset. Make sure to include strong calls-to-action (CTAs) that guide the reader on what to do next, such as scheduling a demo or contacting your sales team.