Ensuring cost transparency involves several steps:
Detailed Quotes: Request detailed quotes from your ESP and other service providers to understand all potential costs. Breakdown of Costs: Ask for a breakdown of costs for each component, such as email sends, automation, and analytics. Regular Audits: Conduct regular audits to ensure that all charges are justified and align with the services provided. Clear Communication: Maintain open communication with your team and stakeholders to keep everyone informed about the costs.