What are the Key Components of Email Marketing Costs?
Email Service Providers (ESPs): The platform you choose can significantly impact your costs. Prices vary based on the number of subscribers, volume of emails sent, and additional features. Design and Content Creation: Costs associated with designing email templates and creating engaging content. Automation and Analytics: Advanced features like automated workflows and in-depth analytics can add to the cost. Testing and Optimization: A/B testing and other optimization techniques may require additional resources and tools.