Content quality is paramount in email marketing. During the audit, consider the following aspects:
Relevance: Ensure that the content is relevant to your audience. Segment your list to provide targeted messages. Value: Offer valuable information, promotions, or insights that meet the needs of your subscribers. Personalization: Utilize data to personalize emails, such as using the recipient's name or tailoring content based on past behavior. Engagement: Check if your emails include interactive elements like polls, surveys, or videos that can boost engagement.