Key metrics to analyze during an email campaign audit include:
Open Rate: Indicates the percentage of recipients who open your email. A low open rate may suggest subject line issues or poor sender reputation. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on one or more links in the email. This can help determine the effectiveness of your call-to-action (CTA). Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase or filling out a form. Bounce Rate: Shows the percentage of emails that were not delivered. A high bounce rate can indicate problems with your email list quality. Unsubscribe Rate: Measures the percentage of recipients who opted out of your email list. A high rate may point to issues with email content or frequency.