What Skills Should an In-House Email Marketing Expert Possess?
An in-house email marketing expert should have a diverse skill set, including:
Copywriting: Crafting compelling and engaging email content. Data Analysis: Analyzing campaign metrics to measure performance and ROI. Design Skills: Basic knowledge of graphic design to create visually appealing emails. Segmentation: Ability to segment email lists for targeted campaigns. Automation: Proficiency in using email marketing automation tools. A/B Testing: Conducting A/B tests to optimize email performance.