There are several important email metrics that you should keep an eye on:
1. Open Rate: This metric shows the percentage of recipients who opened your email. It helps you gauge the effectiveness of your subject lines and the overall interest in your emails. 2. Click-Through Rate (CTR): CTR measures the percentage of recipients who clicked on one or more links within your email. It indicates how compelling your content and calls to action are. 3. Conversion Rate: This metric tracks the percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking through your email. 4. Bounce Rate: Bounce rate represents the percentage of emails that were not delivered to recipients' inboxes. A high bounce rate can indicate issues with your email list quality or sender reputation. 5. Unsubscribe Rate: This shows the percentage of recipients who opted out from your email list. Monitoring this can help you understand if your content is resonating with your audience. 6. Spam Complaint Rate: This metric shows how many recipients marked your email as spam. A high rate can harm your sender reputation and deliverability.