Implementing transactional segmentation involves a few key steps:
Data Collection: Gather data on customer transactions, including purchase history, average order value, frequency of purchases, and product preferences. Data Analysis: Analyze the collected data to identify patterns and categorize customers into different segments based on their transactional behaviors. Segmentation: Create segments such as high-value customers, frequent buyers, and lapsed customers. Targeted Campaigns: Develop and send targeted email campaigns to each segment, offering personalized content and promotions.