Implementing engagement based filtering involves several steps:
Data Collection: Use email marketing tools to gather data on how subscribers interact with your emails. Segmentation: Divide your email list into segments based on engagement levels, such as highly engaged, moderately engaged, and inactive subscribers. Personalization: Tailor your email content to match the preferences and behaviors of each segment. For instance, highly engaged users might receive exclusive offers, while inactive users might get re-engagement campaigns. Monitoring: Continuously track the performance of your segmented campaigns and adjust your strategies as needed.