engagement based filtering

How to Implement Engagement Based Filtering?

Implementing engagement based filtering involves several steps:
Data Collection: Use email marketing tools to gather data on how subscribers interact with your emails.
Segmentation: Divide your email list into segments based on engagement levels, such as highly engaged, moderately engaged, and inactive subscribers.
Personalization: Tailor your email content to match the preferences and behaviors of each segment. For instance, highly engaged users might receive exclusive offers, while inactive users might get re-engagement campaigns.
Monitoring: Continuously track the performance of your segmented campaigns and adjust your strategies as needed.

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