Maintaining a positive sending IP reputation is critical. Here are some strategies to improve it:
Send Relevant Content: Ensure that your emails are valuable to your recipients to minimize spam complaints. Monitor Bounce Rates: Keep an eye on your bounce rates and remove invalid email addresses from your list. Authenticate Your Emails: Use SPF, DKIM, and DMARC protocols to authenticate your emails, enhancing trust with ESPs and ISPs. Warm-Up Your IP: Gradually increase your email send volume to build a good reputation with a new IP address.