How to Integrate Email Marketing with Website Analytics?
Integrating email marketing with website analytics involves using tracking tools and techniques to gather data on user interactions. Here are some steps:
UTM Parameters: Add UTM parameters to your email links to track the source, medium, and campaign name. Google Analytics: Use Google Analytics to monitor and analyze traffic from your email campaigns. Heatmaps: Tools like Crazy Egg and Hotjar can help visualize how users interact with your landing pages. Custom Dashboards: Create custom dashboards in your analytics tool to track email campaign performance metrics.