website analytics

Why is Website Analytics Important in Email Marketing?

Understanding user behavior on your website after they click through an email is crucial for several reasons:
Performance Tracking: It helps in evaluating the effectiveness of your email campaigns.
Conversion Optimization: By analyzing user interactions, you can optimize the conversion funnel.
Segmentation: It aids in creating more targeted and personalized email content.
ROI Measurement: Helps in calculating the ROI of your email marketing efforts.

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