Interpreting your metrics involves looking at the data in the context of your business goals. For example:
If your open rates are low, consider revisiting your subject lines and sender name. If your CTR is low but open rates are high, your email content may not be engaging or relevant enough. A high bounce rate may indicate issues with your email list quality, prompting a clean-up of invalid or outdated addresses. An increasing unsubscribe rate could signal that your content isn't resonating with your audience, necessitating a review of your email strategy.