Institutional knowledge is vital for several reasons:
Consistency: Ensures that email campaigns are aligned with the brand's voice and messaging. Efficiency: Reduces the time spent on trial-and-error, allowing teams to focus on strategies that have been proven to work. Training: Helps onboard new team members more effectively by providing them with a wealth of information and best practices. Data-Driven Decisions: Utilizes historical data to create more effective email marketing strategies.