Measuring audience reach involves several key metrics:
Open Rate: The percentage of recipients who open your email. It indicates the effectiveness of your subject line and relevance of your content. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. This shows the level of engagement and interest in your content. Bounce Rate: The percentage of emails that could not be delivered. High bounce rates can negatively impact your audience reach. Unsubscribe Rate: The percentage of recipients who opt-out from your email list. It's important to monitor this to maintain a healthy audience.