To determine the effectiveness of your email marketing efforts during the purchase stage, it's important to track key metrics. These include:
Conversion Rates: The percentage of email recipients who complete a purchase. Click-Through Rates (CTR): The proportion of recipients who clicked on a link within the email. Revenue per Email: The total revenue generated divided by the number of emails sent. Cart Recovery Rate: Specifically for cart abandonment emails, this measures how often these emails result in a completed purchase.