How to Measure the Effectiveness of Content Variation?
Monitoring the performance of your varied content is essential. Key metrics to track include:
Open Rates: The percentage of recipients who open your email. Click-Through Rates: The percentage of recipients who click on a link within your email. Conversion Rates: The percentage of recipients who complete a desired action, like making a purchase. Unsubscribe Rates: The percentage of recipients who opt-out from your email list.