lower deliverability

Why Does Lower Deliverability Occur?

Several factors can cause lower deliverability rates. Common reasons include poor sender reputation, improper email list management, and non-compliance with spam regulations. Here are some key reasons:
Poor sender reputation: If your domain or IP address has a history of sending spam, your emails are more likely to be flagged.
Low engagement rates: If recipients do not open or interact with your emails, it signals to ISPs that your content may be irrelevant or unwanted.
Spammy content: Content that includes excessive promotional language, all caps, or too many exclamation points can trigger spam filters.
Improper list management: Using purchased lists or failing to remove inactive subscribers can harm your deliverability.
Technical issues: Incorrect DNS settings, such as SPF, DKIM, and DMARC, can impact your deliverability.

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