How to Measure the Effectiveness of Data-Driven Email Campaigns?
To measure the effectiveness of your data-driven email campaigns, you need to track key metrics:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. - Bounce Rate: The percentage of emails that were not delivered. - Unsubscribe Rate: The percentage of recipients who opt out of your email list.