What Are Best Practices for Using Graphics in Emails?
- Optimize File Sizes: Large files can slow down loading times, which may frustrate recipients and lead to higher bounce rates. Compress images without compromising quality. - Use Alt Text: Always include descriptive alt text for images. This ensures that your message is still conveyed even if the images don't load. - Maintain Brand Consistency: Use graphics that align with your [brand’s color scheme](#), style, and overall messaging to maintain a cohesive look. - Responsive Design: Ensure that your graphics are responsive so that they look good on all devices, including mobile phones and tablets.