How to Measure the Effectiveness of Static Images?
To gauge the effectiveness of static images in your email campaigns, consider these metrics:
Open Rates: While not directly influenced by images, a compelling subject line can encourage more opens, leading to more people viewing your images. Click-Through Rates (CTR): Analyze how often recipients click on images with embedded links or CTAs. Conversion Rates: Measure the percentage of recipients who complete a desired action after interacting with an image. Engagement Rates: Track how long recipients spend viewing your emails and interacting with images.