How to Measure the Effectiveness of Your Marketing Message?
To evaluate the success of your marketing message, consider tracking the following metrics:
Open Rate: Indicates the percentage of recipients who opened your email. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email. Conversion Rate: Shows the percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: Reflects the percentage of emails that were not successfully delivered. Unsubscribe Rate: Indicates the percentage of recipients who opted out of your email list.