How to Measure the Impact of Email Marketing on Foot Traffic?
Measuring the impact of email marketing on foot traffic can be challenging but is essential for evaluating the effectiveness of your campaigns. Here are some methods:
Coupon Codes: Use unique coupon codes that customers can redeem in-store. Surveys: Conduct surveys asking customers how they heard about your promotion or event. Foot Traffic Counters: Utilize foot traffic counters at your location to measure changes in visitor numbers. Point-of-Sale Systems: Analyze sales data to correlate spikes in sales with email campaigns.