drip campaigns:

How to Measure the Success of Drip Campaigns?

To evaluate the performance of your drip campaigns, track these key metrics:
Open Rate: The percentage of recipients who open your emails.
Click-Through Rate (CTR): The percentage of recipients who click on links within your emails.
Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase or signing up for a webinar.
Unsubscribe Rate: The percentage of recipients who opt out of your email list.
Return on Investment (ROI): The revenue generated from your drip campaign compared to the cost of running it.

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