To evaluate the performance of your drip campaigns, track these key metrics:
Open Rate: The percentage of recipients who open your emails. Click-Through Rate (CTR): The percentage of recipients who click on links within your emails. Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase or signing up for a webinar. Unsubscribe Rate: The percentage of recipients who opt out of your email list. Return on Investment (ROI): The revenue generated from your drip campaign compared to the cost of running it.