There are several types of drip campaigns tailored to different objectives:
Welcome Series: Introduce new subscribers to your brand and set expectations. Lead Nurturing: Provide valuable information to guide potential customers through the sales funnel. Re-engagement: Win back inactive subscribers with special offers or relevant content. Onboarding: Help new customers get started with your product or service. Abandoned Cart: Remind customers about items left in their shopping carts and encourage them to complete the purchase.