How to Measure the Success of Retail Email Campaigns?
Tracking the performance of your email campaigns is essential. Key metrics include:
Open Rates: The percentage of recipients who open your email. Click-Through Rates: The percentage of recipients who click on links within your email. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rates: The percentage of emails that couldn't be delivered. Unsubscribe Rates: The percentage of recipients who opt out of future emails.