Using special discounts in email marketing can significantly boost engagement and conversion rates. Here are a few reasons why:
Increased Open Rates: Emails with special discounts often have higher open rates because subscribers are enticed by the promise of savings. Improved Click-Through Rates (CTR): Attractive offers can lead to higher CTR as recipients are more likely to click on the email to learn more. Customer Retention: Special discounts can help retain customers by rewarding their loyalty and encouraging repeat purchases. Immediate Sales Boost: Time-sensitive discounts can create a sense of urgency, leading to immediate sales spikes.