Several tools are available to help improve customer engagement in email marketing:
Email Automation Platforms: Tools like Mailchimp, HubSpot, or Constant Contact allow for automated, personalized email campaigns. A/B Testing Software: Use tools to test different subject lines, content, and send times to optimize your campaigns. Analytics Tools: Platforms such as Google Analytics or your email service provider's built-in analytics can provide insights into engagement metrics. Customer Feedback Tools: Use surveys and feedback forms to gather insights directly from your audience about what they want to see in your emails.