How to Measure the Success of Your Follow-Up Sequence?
To measure the success of your follow-up sequence, track key email metrics such as:
Open Rate: The percentage of recipients who open your emails. Click-Through Rate (CTR): The percentage of recipients who click on links within your emails. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase. Unsubscribe Rate: The percentage of recipients who opt out of your email list.
Regularly analyze these metrics to identify areas for improvement and optimize your follow-up sequence.