Structuring an effective follow-up sequence involves several steps:
Initial Email: This is your first contact, usually a welcome or thank you email. Educational Content: Provide value by sharing informative content related to your product or service. Engagement Emails: Encourage interaction through surveys, quizzes, or special offers. Sales Emails: Gradually introduce your product or service, focusing on benefits and customer testimonials. Reminder Emails: Send reminders about ongoing offers or expiring discounts. Closing Email: A final nudge to make a purchase or take the desired action.