How to Measure the Success of Your Summer Promotions?
To gauge the effectiveness of your summer promotions, monitor key performance indicators (KPIs) such as:
- Open Rates: The percentage of recipients who open your email. - Click-Through Rates (CTR): The percentage of recipients who click on links within your email. - Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase. - Revenue Generated: The total sales attributed to your email campaign.