Measuring visibility involves tracking several key metrics:
1. Open Rates Open rates indicate how many recipients opened your email. A higher open rate suggests better visibility.
2. Click-Through Rates Click-through rates (CTR) measure how many recipients clicked on links within your email. A higher CTR indicates that your email not only reached the inbox but also engaged the recipient.
3. Bounce Rates Bounce rates show the percentage of emails that were not delivered. A high bounce rate can negatively impact your visibility, so it's crucial to maintain a clean email list.