To monitor connection usage effectively, you should focus on several key metrics:
Open Rates Open rates indicate the percentage of recipients who opened your email. A high open rate generally signifies that your subject line was effective and your audience is engaged.
Click-Through Rates (CTR) CTR measures the percentage of recipients who clicked on one or more links in your email. This is a direct indicator of how compelling your content and call-to-action (CTA) are.
Bounce Rates Bounce rates track the percentage of emails that were not delivered to the recipient’s inbox. High bounce rates can harm your sender reputation and affect deliverability.
Conversion Rates Conversion rates measure the percentage of recipients who took the desired action after clicking through your email, such as making a purchase or filling out a form.
Unsubscribe Rates Unsubscribe rates show the percentage of recipients who opted out of your email list after receiving your email. This can help you understand if your content is resonating with your audience.
Spam Complaints Spam complaints track the number of recipients who marked your email as spam. High spam complaints can damage your sender reputation and lower your deliverability.