Including video content in emails can significantly increase engagement, but it also adds to the file size. To optimize videos:
Use Thumbnails: Instead of embedding the video, use a thumbnail image that links to the video hosted on a platform like YouTube or Vimeo. GIFs as Alternatives: For short video clips, consider using GIFs. Ensure they are optimized for size. Host Externally: If you must include video, host it externally and embed a lightweight video player.