Personalization: Tailor the content to the recipientâs interests, behaviors, and demographics. Segmentation: Divide your email list into smaller, targeted groups based on specific criteria. Clear Subject Lines: Ensure your subject lines are descriptive and relevant to the content of the email. Preheaders: Use preheaders to provide additional context and entice recipients to open the email. Content Relevance: Ensure that the content within the email is relevant to the recipient and the subject line. Consistent Branding: Use consistent branding to help recipients recognize and trust your emails. Storytelling: Use storytelling techniques to create a narrative that provides context and engages the recipient.