How to Segment Your Email List Using Psychographics?
Segmenting your email list based on psychographics can drastically improve the effectiveness of your campaigns. Here are some ways to segment:
Interests: Group subscribers based on their hobbies and activities. Lifestyle: Segment based on lifestyle choices, such as health-conscious or adventure-seekers. Values: Target subscribers who share similar values, such as sustainability or innovation. Behavior: Identify patterns in how subscribers interact with your emails, like frequent openers or clickers.