behavioral groups

How to Use Behavioral Groups in Your Campaigns?

Using behavioral groups effectively involves customizing your email content and strategy for each segment. Here are some examples:
- Personalized Recommendations: Send product recommendations based on past purchases.
- Re-engagement Campaigns: Target unengaged subscribers with special offers or surveys to understand their disengagement.
- Abandoned Cart Emails: Remind cart abandoners of the items they left behind, possibly including a discount to encourage purchase.
- Welcome Series: Create a welcome email series for new subscribers to introduce your brand and offerings.

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