Once you have gathered giving history data, it can be used in several impactful ways:
Personalization: Use the data to personalize your email content, making it more relevant to the recipient's past behavior. Segmentation: Segment your email list based on giving history to target specific groups with tailored messages. Automation: Set up automated campaigns triggered by specific actions or milestones in a recipient's giving history. Follow-ups: Send follow-up emails based on previous interactions to nurture relationships and encourage repeat contributions.