What Metrics Should SMEs Track for Email Marketing Success?
To evaluate the effectiveness of email marketing campaigns, SMEs should track the following metrics: - Open Rate: The percentage of recipients who open the email. - Click-Through Rate (CTR): The percentage of recipients who click on a link within the email. - Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase. - Bounce Rate: The percentage of emails that were not delivered to the recipient’s inbox. - Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.