What Are the Benefits of Email Marketing for SMEs?
1. Cost-Effective: Email marketing is much cheaper compared to traditional marketing methods like print or TV ads. 2. Measurable: Tools like open rates, click-through rates, and conversion rates enable businesses to measure the success of their campaigns. 3. Personalization: Emails can be tailored to individual preferences, making the marketing message more relevant. 4. High ROI: Studies have shown that email marketing delivers one of the highest returns on investment among digital marketing channels. 5. Scalable: Email campaigns can easily be scaled to target a larger audience without a significant increase in costs.