What Metrics Should You Track for Email Marketing Revenue?
To understand the effectiveness of your email marketing campaigns, it's crucial to track the right metrics. Key metrics include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within the email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Revenue Per Email (RPE): The average revenue generated from each email sent. Return on Investment (ROI): The revenue generated compared to the cost of the email campaign.