Avoiding common mistakes can make your QA testing more effective:
Not Testing Across All Clients: Emails may look different in Gmail, Outlook, and Yahoo. Always test across multiple clients. Ignoring Mobile Optimization: A significant portion of users read emails on mobile devices. Ensure your email is mobile-friendly. Skipping Link Testing: Broken or incorrect links can frustrate users and reduce conversion rates. Overlooking Alt Text: Alt text is crucial for accessibility and helps improve the user experience for those who cannot see images. Neglecting Spam Testing: Use tools to check if your email might be flagged as spam, ensuring higher deliverability rates.