What Are Some Common Challenges in Email Performance?
Despite the potential benefits, marketers often face challenges in achieving optimal email performance:
Deliverability Issues: Ensuring your emails reach the inbox can be tricky due to spam filters and other factors. List Fatigue: Over-emailing your list can lead to decreased engagement and higher unsubscribe rates. Maintaining Relevance: Keeping content fresh and relevant to a diverse audience can be challenging. Data Management: Managing and leveraging data effectively requires robust systems and processes.