Improving email performance involves several strategies:
Segmentation: Divide your email list into smaller, targeted segments based on demographics, behaviors, or preferences. This ensures that your messages are more relevant to each group. Personalization: Use recipient data to personalize your emails, such as addressing recipients by name or tailoring content to their interests. A/B Testing: Experiment with different subject lines, CTAs, and email designs to see what resonates best with your audience. Mobile Optimization: Ensure your emails are mobile-friendly, as a significant portion of recipients will open them on mobile devices. Quality Content: Create valuable and engaging content that meets the needs and interests of your audience. Proper Timing: Send your emails at times when your audience is most likely to engage with them.