Several key metrics are critical for evaluating email performance:
Open Rate: The percentage of recipients who open your email. It indicates how compelling your subject line and preview text are. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. It shows how engaging your content is. Conversion Rate: The percentage of recipients who complete the desired action (e.g., making a purchase, signing up for a webinar). It measures the effectiveness of your email in driving results. Bounce Rate: The percentage of emails that couldn't be delivered to the recipient's inbox. It helps you assess the quality of your email list. Unsubscribe Rate: The percentage of recipients who opt out of your email list. It indicates the relevance of your content to your audience. Spam Complaint Rate: The percentage of recipients who mark your email as spam. It highlights potential issues with your email practices.