What are Some Common Email Marketing Automation Workflows?
Some commonly used email marketing automation workflows include:
Welcome Series: A sequence of emails sent to new subscribers to introduce your brand and set expectations. Abandoned Cart: Emails sent to users who have added items to their cart but have not completed the purchase. Lead Nurturing: A series of emails designed to guide prospects through the sales funnel and convert them into customers. Re-engagement Campaigns: Emails aimed at reactivating inactive subscribers and encouraging them to engage with your brand again. Birthday and Anniversary Emails: Personalized emails sent to subscribers on their special days, often accompanied by special offers or discounts.