What are the Key Components of Email Marketing Automation?
The key components of email marketing automation include:
Triggers: These are specific actions or events that initiate an automated email sequence. Workflows: These are predefined paths that dictate the sequence of emails sent to a user based on their interactions. Segmentation: Dividing your email list into smaller groups based on criteria like behavior, demographics, or past interactions. Personalization: Using data to tailor emails to the individual recipient's preferences and behaviors.